Laguna Tools Press Releases
During the Summer of 2017, Laguna Tools contracted with me to provide a series of press releases. The California-based company is an industry leader in computer numerically controlled machines for a wide variety of private and commercial applications. I worked with their specialists to learn the technology that drives these machines, as well as being able to describe their use and advantages over competitors. Accurate, detailed copy was a key component of their marketing strategies in order to drive potential customers to seek additional information and eventually generate sales.
The following titles were released over an 8-week period: “Do More for Less: Laguna Offers Two Benchtop CNC Routers,” “Get an Edge on the Competition with Laguna Tools’ Edgebanders,” “Laguna Tools’ Smart Shop I CNC Router Makes Geometry Simple,” “Laguna Announces Floating Spindle for Lockdowell H-Clips,” “Making Signs or Cabinets” The Laguna Smart Shop II Machine was Made for You,” “Laguna Announces Swift CNC’s Now Available with Vacuum,” “Breathe Easy with Laguna Tools’ Clean Air Dust Collectors,” and “Laguna Tools’ Lasers are a Cut Above.”
Please contact me for additional information about how my writing skills can support your business goals.